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Competitive response

Rank the responses by customer value, defensibility, speed, and strategic fit.

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How should we respond to the competitor move announced this quarter?

Rank the responses by customer value, defensibility, speed, and strategic fit.

Ranked ChoiceNo expirationAnonymous

Put every option in preference order.

1Improve the core offer
2Differentiate through service
3Adjust packaging or pricing
4Target a narrower segment
5Maintain course and monitor
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